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  • SEEING_AROUND_CORNERS INTL ED.JPG

Seeing Around Corners

Product Description:

ISBN: 9780358237075

Format: Paperback

Author: Rita McGrath

Publisher: HMH Books

Published Date: Sept 


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Synopsis:

Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those leaders who can "see around corners" - that is, spot the disruptive inflection points developing before they hit - are poised to succeed in this market.
                   
Columbia Business School Professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage. Seeing Around Corners is the first hands-on guide to anticipating, understanding, and capitalising on the inflection points shaping the marketplace.  

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