Author: Daniel Kahneman
Publisher: Hachette USA
Published Date: 18 May 2021
From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake comes Noise, a ground-breaking exploration of why people make bad judgments, and how to control both noise and cognitive bias.
In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show how noise helps produce errors in many fields, including medicine, law, public health, economic forecasting, food safety, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike commonly ignore its role in their judgments and in their actions. They show "noise neglect." With a few simple remedies, people can reduce both noise and bias, and so make far better decisions.
Packed with new ideas, and drawing on the same kind of diligent, insightful research that made Thinking, Fast and Slow and Nudge ground-breaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment--and what we can do about it.